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Fiji’s bottled water goes carbon negative

From this year, Fiji Water is offering a carbon negative product.

The company claims that the production and sale of each bottle of FIJI Water will result in a reduction of greenhouse gases in the atmosphere by 120% of the bottle’s carbon footprint.

The remaining carbon emissions that cannot be managed out of the product lifecycle would be mitigated through a portfolio of forest carbon, such as reforestation, and renewable energy offset projects developed jointly with global conservation organization, Conservation International.

These permanent carbon offsets would exceed total company CO2 emissions by 20%, making it the first bottled water product to go beyond carbon neutral to leave a negative carbon footprint, says Fiji Water.

Across the board globally, in 2008 Fiji Water expects to achieve a net reduction of over 20,000 tonnes of CO2eq in the atmosphere.

To measure its carbon footprint, FIJI Water has calculated its carbon emissions across every stage in the product lifecycle: producing raw materials for packaging, transporting raw materials and equipment to the plant, manufacturing and filling bottles, shipping the product from Fiji to markets worldwide, distributing the product, refrigerating the product in stores, restaurants, and other outlets, and disposing/recycling of the packaging waste.

Consumers can access the above information and more on how FIJI Water is measuring its carbon footprint with product lifecycle emissions data and analysis for each of the company’s products at www.fijigreen.com.
 

(2008/05) Originally published http://www.foodweek.com.au/

Professionals West Realty (Fiji) Ltd.

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